5 Reasons Why Squarespace is Awesome For Small Businesses
This post was updated in November 2016.
I'm a small business owner and a freelancer. I also design websites. I've blogged for years, first on Blogger, then Wordpress and finally Squarespace. I've spent countless hours learning the ropes and insider moves. You have to love it to do it, it's tough!
In 2015, I decided that I would only design using Squarespace. Why? Because it's a really great website platform that markets itself most particularly to creative ventures and small businesses. So why not take advantage of that?
Here's 5 reasons why you should choose Squarespace for your small business website:
1. Time saving
If you have your images and text ready to go, you can put together a Squarespace site in about ten minutes. No joke. 10 minutes, peeps!
Sure, you'll go back and tweak and fiddle around at your leisure but you can essentially have a fully functioning site in a very short time.
One of the best reasons for this is that every Squarespace template comes with complete demo pages. So, you don't waste time trying to figure out basics like how to create a page, much less how to make your site look like the sample template you liked so much. The structure is already laid out and you can just drop your own content in. Easy!
Another efficiency is that Squarespace provides an all-in-one package of security, updates and hosting. Designing a website from scratch consists of a long series of small steps, so any fast tracks are very appreciated. Squarespace site owners don't have to worry about comment spam, hackers, theme and plugin updates, or those infernal 401, 404 and 500 errors. Without all that rubbish to worry about, you can get on with actually running your business.
Editing in the Squarespace Style menu is honestly a breeze because you can see the changes as you make them. There's no refreshing the screen or opening a second window to see how things look if you try this or that. It's especially useful when you're testing colours or fonts and want to look at every single option. Or when deciding on sidebars, footers, banner width and a dozen other layout issues.
Let's face it, one of the best things about Squarespace is that its sites look awesome. Clean, professional, sophisticated, and doesn't everyone want their business to project that impression? Plus all templates are responsive so they automatically adjust image size and content to every device.
Each template is designed with a different clientele in mind, from artists and photographers to restaurants, real estate agencies, jewellers and gyms. Squarespace also offers cover pages - one page sites for either temporary or permanent use.
See the lovely cover page I designed for Canberra property stylists, Sold On Styling.
One of Squarespace's big selling points is its gorgeous 'out of the box' websites. Sites can be highly customised to a whole range of styles and designs and pre-formatted page layouts also make it as easy as possible for newbie Squarespace owners to set up their sites quickly and painlessly.
There are blocks and spaces for page layouts. There are multiple gallery styles to view images and content. And if you have the skills, there are also custom CSS and developer options.
For the this site below, Mia Ruby - a specialised gems and jewellery business in Myanmar - I used several galleries as well as a slider on the homepage to showcase her gorgeous products.
Squarespace has won awards for its customer service. It has an active forum, an online chat option, and a 24/7 email service. The latter has been my saving grace on many occasions because it's personalised to my specific issue and accessible day or night. When you're designing a client's website, or building your own, such a reliable, friendly resource is worth it's weight in gold.
How gorgeous is this site I designed for Canberra-based health and bridal coach, Raw Coaching?
These are just five of the many factors that make Squarespace a great choice for small business. And I'll just mention one other, vital for many small businesses, e-commerce.
Lots of small businesses sell or market products online, from e-courses to homemade muesli. It's a hugely growing field. Squarespace markets itself to small businesses with 200 products or less. It offers solid easy product listings, inventory, checkout and customised client communications. There's even tax advice for US clients. Its payment system is set up with Stripe, which is similar to Paypal and though not as widespread, particularly in Asia, can be used around the world.
I've created lots of different types of small business websites in Squarespace and I think it rocks. After a few years with Wordpress, I am so glad I made the transition. I've grown my business with Squarespace; it's worked for me and it can work for you too.
This post was updated in November 2016.
About the author: Lilani Goonesena is an Australian freelance writer, Squarespace web designer and blogger currently based in Vientiane, Laos. She loves helping freelancers and small businesses get online with web design and content, blogging and her awesome weekly newsletter on digital marketing, social media, content, SEO, web design and "all that online stuff". She also writes food and travel articles for businesses and magazines, and blogs at the delectable Eat Drink Laos, just for fun.