How I work
I take care of content, web design, branding and strategy, and SEO research for businesses, government and not-for-profit organisations.
Clients can choose one or more of the above services, or package them together in a big collaborative bundle that will see us working together for 2-4 months.
In order for you to understand how to work with me, here’s a general outline of my approach, methods and expectations.
Step 1: Agreeing the scope
When we’re first starting out, we need to establish the exact project - this is called the scope of work. I’ll ask you a few questions and maybe have a chat on the phone to discuss your expectations and how I can deliver them.
Step 2: Quote & contract
Depending on the size of the project, I’ll send you a quote or proposal outlining the details of the job with comprehensive pricing that includes rounds of amends, meetings and any incidentals.
My quote will also include my contract / terms and conditions that covers things like payments and deposits, turnaround times, intellectual property and penalties for late payment and late response times. This contract will need to be signed (electronic is fine) and returned to me before we can proceed to the next stage.
Step 3: 50% payment upfront
I charge 50% of the total project costing upfront. This is non-negotiable. The remainder of the project can be paid in 1-2 installments, depending on the scope of work.
Step 4: The brief
I’ll send you a brief to complete before I start your project. It covers things like:
Why do you want a business website?
How many pages do you need?
What are your target keywords?
Who are your main competitors and why?
What’s your business’s point of difference?
And so on.
For Copywriting, I’m interested in your tone of voice, unique selling point (USP), existing content, and your business goals.
For SEO Research, I’ll focus more on technical set up, your competitors and your chosen keywords.
For Web Design, we’ll talk about site function and aesthetics, client funnels, calls to action and related technical details.
For Branding and Strategy, we’ll knuckle down into your business objectives, style and tone of voice, ideal customer avatar and what makes your business different.
Put simply, I ask a fair few questions so I can deliver work that meets your needs and expectations. You know your business better than anyone so you’re the best person to ask! We can do this process by email or phone.
Step 5: Timings
Once I receive the signed contract and initial 50% payment, I can lock your project into my calendar. Your project is not confirmed until then. I’m often booked up to a month in advance, so the sooner you can get back to me, the better.
Then I will set up the project timeline in my project management software, Asana, and invite you to view it. The project timeline highlights our individual and shared activities, deadlines and revision turnaround times.
It is your responsibility to meet the deadlines set in the project timeline. Failure to do so may set the project delivery time back which in turn will violate our contract.
Step 6. Content
I will send you a link to a private Google Drive folder that we can both use for the duration of the project. All relevant content can shared here. You will need to upload any branding files, logos, images, content and other resources prior to beginning the project. Failure do so will result in delays and possible project cancellation.
I will also include all our admin files. Any content or images I work on for the project will be kept here. At the end of the project, it is your responsibility to download this whole folders to your computer to keep everything in one place. Folders will be deleted within 4 weeks of the project ending.
Step 7: Down to work
Now I’m ready to write your copy, generate your SEO audit, assess your keyword competition, edit your article, review your website content, design your logo and branding, or build your website – whatever the project might be.
I use the following project software and supply all deliverables in electronic format:
Copywriting – MSWord.docx or doc, or Google Drive (if both parties wish to)
SEO audits – PDF and MSExcel
Project management - Asana
Website development – Squarespace
File sharing - Google Drive
Step 8: Meetings
Generally, I don’t include any meeting time in my quotes.
If you’re someone who likes to go through each stage face to face, please let me know at the outset so I can build this into the costs. Meetings will be charged at an hourly rate; travel time and costs will be additional.
Bundled packages include a certain number of 30-min phone calls with me, depending on the length and size of the project. This will be included in your quote.
Step 9: Drafts and amends
For copywriting, generally I’ll do 4 versions of your documents (sample page, 1st draft, 2nd draft, final draft) which gives you 2 rounds of amends. Additional rounds will be charged at an hourly rate. I prefer to use Word with track changes and comments in each draft.
For website design, I deliver a mockup and then 2 comprehensive rounds of revisions.
For visual branding (logos etc), you will receive 2-3 mockup designs, choose 1 and then have an additional 2-3 rounds of revisions.
For SEO research and tone of voice, you will receive 1 completed document.
Step 10: Your reviews and approvals
At the outset, we’ll agree on the project length and deadlines, and this is reflected in the project timeline. This includes sign off dates and review times (generally 2-3 days).
Remember, you’re investing in your business, so you need to make the time for it. Reviewing copy and SEO documents can take a considerable amount of time; you’ll need to go through the documents line by line to make sure they meet the brief. The more effort we both put in, the better the end product will be.
Step 11: Final payment
When I’ve completed the final copywriting draft, SEO report, finished website or other project milestone, I’ll invoice you the final payment and wrap up paperwork. Actual dates will be in the project timeline. My payment terms are 7 days.
Step 12: Happiness
At the end of the project, we should both be happy monkeys!
I’ll send through my End of Project wrap up which includes an official sign off to transfer copyright and adios the project.
I also ask all my clients for a testimonial and feedback to feature on my website, Google My Business listing and other social media channels, as nothing makes my heart beat faster than a lovely recommendation.
Like working with a super organised person? Sounds like we’d make a good team.