SEO Copywriting & Business Writing

Targeted, strategic copywriting that’s readable and converts


I’m a Canberra-based copywriter for business, not-for-profits and government. I deliver creative, engaging and targeted SEO copy.


What is SEO Copywriting?

SEO stands for Search Engine Optimisation and it’s the process of making your webpages more visible in Google searches.

Good SEO starts with the consistent use of keywords, understanding the target audience, well written web content and blog posts, relevant titles, subtitles and URLs, links, and a good set up on your website’s backend.

An SEO Copywriter understands all this and helps business sites achieve that.

As well, an SEO Copywriter like me can do keyword research for you, assess the competition, and develop a strategic plan to improve your SEO and Google rankings.

I deliver:

  • SEO friendly content including headings and subheadings

  • Content written in your business tone and style

  • Succinct, sharp copy that gets to the point

  • A lack of repetition and long sentences

  • Technical jargon transformed into readable copy

  • In depth SEO and keyword research including competitor analysis

  • Fast turnarounds and friendly and reliable service

We needed to engage a copywriter who could hit the ground running and produce high-quality content for our new website really quickly. Lilani did that in a responsive, thoughtful and professional way.

We’re delighted with our new copy; it’s fresh, relatable and tells our story beautifully. Thanks for your excellent work, Lilani!
— Sia Papageorgiou, Vice President, IABC Victoria

SEO copywriting & business writing services:

  • SEO-optimised website content

  • Website content audits

  • Articles

  • Reports

  • Blog posts

  • Social media profiles

  • Editing and proofreading

  • Media releases

Lilani has been editing my articles for the last year, targeting online and print audiences across the globe. What I love about working with Lilani is her thoughtful, layered, nuanced editing that brings life and magic to the pieces. She nails the content to give the audience a compelling story to enjoy.

Lilani is seriously talented. I am always interested in what she will do next to my upcoming stories.
— Dr Nicole Motteux, Sustainable Coffee Advocate, Adelaide