Strategy & Business Branding
Develop your strategy & brand your business
I’m a Canberra-based strategist for businesses and organisations. I’ll help you with SEO research and analysis, targeted communications strategy and business branding.
SEO research and analysis
SEO stands for Search Engine Optimisation and it’s the process of making your webpages more visible in online searches.
It’s like hoisting a bright yellow umbrella in a sea of boring black ones.
My SEO packages incorporate keyword research, competitor analysis, long and short-tailed keyword suggestions, custom site recommendations, backlink assessment, keyword site planning and strategy action steps.
Just starting out in your business?
Get SEO BASICS - the industry standard in keyword research for only $480 + GST
Been in the game awhile and want more leads and customers?
Get SEO ESSENTIALS - An in-depth SEO Keyword Planning & Analysis for only $850 + GST
Business going strong and you want to notch it up a level?
Get BIG PICTURE SEO - A comprehensive SEO Content Audit & Strategy for only $1680 + GST
Communications & marketing strategies
Are you trying out loads of different strategies but nothing seems to make a dent? Want to take your business to the next level but don’t know where to start? I can help.
My custom communications and marketing strategy reports delve into the nitty gritty of your business planning and goals, target audience, product, services and ideas. And deliver a neatly package cornucopia of inspiration, creativity and actionable strategy.
Here’s what my communication and marketing strategy offers
in-depth strategy session by phone or Skype
Target audience, location and avatar assessment
Analysis of current marketing strategies
Analysis of current social media
5+ comprehensive strategies across all facets of your business
Targeted action steps for each strategy
Monitoring and evaluation spreadsheet
Neatly packaged PDF report
Only $1680 + GST
Business branding - a professional facelift
Branding is a two-headed beast for most small to medium sized businesses and organisations.
First, there’s your basic business strategy - what’s your unique selling point? Who is your ideal customer and how can you help them? How do you want to “speak” to clients (what’s your tone of voice?)
I can help answer all these questions and more - so you can see your business more clearly and plan ahead.
Second, let’s get pretty.
Do you have a logo and what does it say about your business? What are your colours and fonts and iconography? And why do those elements attract your target audience?
I can take your brand from average to awesome! Here’s how:
In-depth briefing and strategy sessions
Comprehensive Business Branding & Tone of Voice document
Sample content written in your style and voice
Logo and custom design elements
Branding style guides
Personal, hands on and supportive service