Strategy & Business Branding

Develop your strategy & brand your business

I’m a Canberra-based strategist for businesses and organisations. I’ll help you with SEO research and analysis, targeted communications strategy and business branding.

SEO research and analysis

Canberra Shutters - SEO Essentials Report July 2019.png

SEO stands for Search Engine Optimisation and it’s the process of making your webpages more visible in online searches.

It’s like hoisting a bright yellow umbrella in a sea of boring black ones.

My SEO packages incorporate keyword research, competitor analysis, long and short-tailed keyword suggestions, custom site recommendations, backlink assessment, keyword site planning and strategy action steps.

Just starting out in your business?
Get SEO BASICS - the industry standard in keyword research for only $480 + GST

Been in the game awhile and want more leads and customers?
Get SEO ESSENTIALS - An in-depth SEO Keyword Planning & Analysis for only $850 + GST

Business going strong and you want to notch it up a level?
Get BIG PICTURE SEO - A comprehensive SEO Content Audit & Strategy for only $1680 + GST

Lani’s SEO report helped me understand keywords and topics of interest that were trending in my industry. I now have a very clear service offering and am confident that it is in alignment with the leading competitors in my industry.
— Silke Linke, CEO, Human Quotient

Communications & marketing strategies

lilanigoonesena-business-marketing-strategist-cbrazen-brownies-2019.jpg

Are you trying out loads of different strategies but nothing seems to make a dent? Want to take your business to the next level but don’t know where to start? I can help.

My custom communications and marketing strategy reports delve into the nitty gritty of your business planning and goals, target audience, product, services and ideas. And deliver a neatly package cornucopia of inspiration, creativity and actionable strategy.

Here’s what my communication and marketing strategy offers

  • in-depth strategy session by phone or Skype

  • Target audience, location and avatar assessment

  • Analysis of current marketing strategies

  • Analysis of current social media

  • 5+ comprehensive strategies across all facets of your business

  • Targeted action steps for each strategy

  • Monitoring and evaluation spreadsheet

  • Neatly packaged PDF report

    Only $1680 + GST

Lilani has been invaluable in setting up my jewellery business. Being based in a very low tech country (Myanmar) has lots of challenges. Lilani has provided great technical advice that really simplified the decision-making regarding the online presence of my company.
— Amber Cernovs, Founder, Mia Ruby - Trusted Myanmar Gems & Jewellery

Business branding - a professional facelift

lilanigoonesena-logo-design-rockets-2016.png

Branding is a two-headed beast for most small to medium sized businesses and organisations.

First, there’s your basic business strategy - what’s your unique selling point? Who is your ideal customer and how can you help them? How do you want to “speak” to clients (what’s your tone of voice?)

I can help answer all these questions and more - so you can see your business more clearly and plan ahead.

Second, let’s get pretty.

Do you have a logo and what does it say about your business? What are your colours and fonts and iconography? And why do those elements attract your target audience?

I can take your brand from average to awesome! Here’s how:

  • In-depth briefing and strategy sessions

  • Comprehensive Business Branding & Tone of Voice document

  • Sample content written in your style and voice

  • Logo and custom design elements

  • Branding style guides

  • Personal, hands on and supportive service

I recently worked with Lani on my brand strategy for my new skincare business. She was fantastic in guiding me through the key branding elements I hadn’t even thought about! I now feel much clearer and more confident moving forward with my business.
— Shelly Reins, Founder + Owner, Inside Out Care