SEO Copywriting & Business Writing

I'll help you build your brand and reach your audiences


I’m a Canberra-based copywriter for businesses and organisations. I deliver fast, reliable and succinct SEO copy.

What is SEO Copywriting?

SEO stands for Search Engine Optimisation and it’s the process of making your webpages more visible in Google searches.

Good SEO starts with the consistent use of keywords, understanding the target audience, well written web content and blog posts, relevant titles, subtitles and URLs, links, and a good set up on your website’s backend.

An SEO Copywriter understands all this and helps business sites achieve that.

As well, an SEO Copywriter like me can do keyword research for you, assess the competition, and develop a strategic plan to improve your SEO and Google rankings.

What I offer

  • SEO friendly content including headings and subheadings

  • Content written in your business tone and style

  • Succinct, sharp copy that gets to the point

  • A lack of repetition and long sentences

  • Technical jargon transformed into readable copy

  • In depth SEO and keyword research including competitor analysis

  • Fast turnarounds and friendly and reliable service

The SEO report helped me understand keywords and topics of interest that were trending in my industry and the copydeck really encouraged me to clarify how I would position the services that I wanted to offer. I now have a very clear service offering and am confident that it is in alignment with the leading competitors in my industry.
— Silke Linke, CEO, Human Quotient

My SEO copywriting services:

  • SEO-optimised website content

  • Website content audits

  • Blog posts

  • Social media profiles

  • Editing and proof reading

  • Media releases

  • Marketing copy

  • Articles

  • SEO keyword research and analysis

I am already seeing results with SEO and keywords. I would happily engage Lani’s services again and I definitely recommend Lani as an SEO copywriter.
— Dr Kris Nowakowski, Cardiologist at Canberra Heart Clinic